Last week we shared the Arrow Blog‘s ways for you to identify your personal brand. This week delves into the last part of that discussion: discovering your unique value proposition. These next seven questions from Leo Pusateri‘s Value Ladder help you do just that.
1. Who are you? Your background defines who you are.
2. What do you do? Many advisors answer this question with the tasks they perform. But the value the client receives from a task should be articulated, not just the mechanics of the task itself.
3. Why do you do what you do? This centers on the underlying purpose of your work. For example, you are concerned for the financial future of boomer citizens, which can be funded by a strong retirement plan.
4. How do you do what you do? Describe your steps in your consulting. Do you use specific tools or certain guidelines to achieve a client’s goals?