As a financial advisor, Web design may not be your top priority or just may not come naturally to you. It’s hard to know what to include on your website and how to appear unique in such a crowded field. Here we’ve highlighted 10 things your website may still need in order for you to stand out and be found online.
1. Site map. If your website has 15 or more pages, it should include a site map. It helps visitors find their way around and also helpssearch engines find your site. Make sure your site map page links to all of your other internal pages, and update it whenever you add a new page. See SMA example.
2. Lead generation forms. Including a form for a prospect to easily fill out for more information helps increase your number of potential clients. Make it as quick and easy as possible for users to ask for information and allow them to specify exactly what they’re looking for.
3. Links page. Including a links page provides your visitors with useful resources that may be of interest to them. As a financial advisor, you may want to include links to compliance regulations. Make sure all your links support your business, rather than linking to possible competitors of yours. SMA example here.