Q: Our industry needs a campaign similar to the “Got Milk” campaign to raise awareness of the need for LTCI protection. Are there any plans for this to occur?
A: Yes, finally! A group of major industry experts in the LTC field have banded together to launch a new campaign called “Nearly 3 in 4 Need More.” They hope to get the industry to rally together and educate consumers by explaining the importance of planning for LTC needs.
The campaign is based on statistics pulled from a recent poll conducted by a major LTC carrier, which revealed: Seventy-four percent of consumers aged 55-65 say they are concerned about needing some kind of LTC. Seventy-seven percent of Americans aged 30-65 think they should know more about LTCI than they currently do. That number increases to 81 percent for those aged 45-55 but is only 69 percent for those aged 55-65.