Meeting with customers face to face is vital to earning more referrals and winning more business. But it can often be a difficult task given busy schedules, long distances and the sheer number of clients you serve.
An innovative solution is to deliver short messages via video. There are services that help you easily create and deliver personalized video content to clients, which you then e-mail. (Check out www.AdvisorTLC.com for one example.) They will also pass your video through compliance for approval before transmitting. You can also record a video and post it on your own YouTube channel. (See mine for reference: www.YouTube.com/redzonemarketing.) Three minutes seems to be a palatable video length for busy people. You can use video for a number of things:
- Deliver market updates
- Provide education
- Give referral introductions
- Transmit thank you messages
- Announce special events
- Product information
The biggest benefit to using video, beyond crafting a more personalized message, is the ability to go viral. For example, one entrepreneur videotaped himself and his staff singing a quick “Happy Birthday” that each of his clients receives in an e-mail on their birthday. He has already counted 14 referrals from clients who have passed it along to their family and friends.
*We’re turning it over to you to tell us what kinds of tips you would like to see in the future. What kind of industry information and advice would help you, or interests you the most? Please tell us your thoughts using the comment form below.
Sign up for The Lead and get a new tip in your inbox every day!
- The 10,000-hour rule: What elite advisors, Bill Gates and the Beatles have in common
- Two recession-inspired smart changes for your business
- Five steps to start planning for 2011
Maribeth Kuzmeski, MBA, is the author of “…And The Clients Went Wild!,” “The Connectors: How the World’s Most Successful Businesspeople Build Relationships” and “Win Clients for Life” (Wiley, 2009). She is the founder of Red Zone Marketing LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to www.redzonemarketing.