Over the past few years, I’ve talked to numerous advisors and many successful ones who simply don’t like to ask for referrals. They’ve developed a relationship with a client and don’t feel “comfortable” asking for his or her help.
So what’s an advisor to do who doesn’t like to ask for a referral? Marketing guru Maribeth Kuzmeski identifies two keys ways in her latest book: “…And the Clients Went Wild!” Read on to find out what she has to say about “receiving recommendations” from clients without having to ask.
Following are Kuzmeski’s two proven referral-generating strategies: