There is wise saying: “Aging is not for sissies.” The truth is that aging presents tremendous financial and wellness challenges for each of us. In uncertain times, it’s important for consumers to stay well and protect ourselves and those we love by making good, solid financial decisions and obtaining proper insurance protection.
Baby boomers are now considered the largest growing segment of populations across America. Millions of boomers are looking for economic stability and protection for their futures, and it’s important to help your clients understand what they need to know about the financial realities of growing older, as well as products that keep their assets safe.
Health and wellness
As we age, minor health issues we experienced when we were younger can easily escalate into something far more serious. A broken bone at 35 is usually more of an inconvenience than anything, but at 70, can become a seriously debilitating problem. Similarly, an illness we shrugged off in our 20s can trigger myriad unforeseen complications when we are older.
Those who understand long term care insurance consider it to be just as important as health, life, or homeowner’s insurance. Since LTCI is specifically designed to help protect clients’ assets and legacy, the baby boomer demographic is a particularly good market to target. A healthy younger adult would pay a much smaller LTCI premium than someone who is older or in worse health. Buying young saves premium dollars and ensures terrific coverage and an independent lifestyle as the consumer ages.
Encourage the purchase of private LTCI by people who can afford to take greater personal responsibility for protecting themselves against the rising cost of long term care services. Those helping care for their parents while bringing up their own children are usually more aware of the financial stress of at-home care, assisted living costs, senior center pricing, and the crippling cost of decent nursing home care.