When people first began calling me the LTC Queen – when I started to receive faxes and other correspondence addressed to “Queen” or “LTC Queen” on a fairly regular basis – was when I first realized I’d successfully branded myself.
There was a reason I wrote about karma last month – karma plays into branding very well. In order to brand yourself well, you must emanate not only success, but also confidence and knowledge.
Much like actors who “stay in character” off-camera, people must consistently think of you as a long term care insurance expert, except in purely social settings. This involves showing a lot of passion for long term care, as well. Once you’ve committed to doing so, the rest is easier.
You’ll need a 30-second elevator speech. Keep honing it so that you say more with fewer words. I admit, I use gimmicks; don’t shy away from gimmicks; they work.