Life Health > Life Insurance

Six tips to connect to close

Your article was successfully shared with the contacts you provided.

Follow these six tips to increase your personal connections with clients and prospects.

1. Share something personal. When you share something that isn’t about numbers and the bottom line with another individual (e.g., a story about parenting or your struggle to balance your job and personal life), he or she will be able to personally identify with you and become more invested in your goals and achievements.

2. Don’t pretend to be perfect. Everyone loves when an underdog wins. It’s natural to want to root for someone who faces the same challenges you do–so don’t feel that your customers and colleagues have to believe that you’re perfect.

3. Always say thank you. Nobody makes it to the top on his or her own, so be sure to sincerely thank the people who have helped you succeed–no matter how large or small their contributions.

4. Resist the urge to be a one-upper. Perhaps you feel compelled to share that you battled the flu for twice as long as your colleague. Or maybe you’re dying to tell your client how great your vacation to Hawaii was after she mentions her trip to the lake. Three words: Don’t do it. When you’re always trying to top other people, you’re ruining communication.

5. Know your audience. Whether you’re dealing with a colleague, boss, client or acquaintance, it pays to do a little research. Once you know what a person wants, is interested in and responds to, you’ll be better equipped to deliver just that.

6. Brand yourself. You don’t have to plaster your picture all over a billboard or give clients a smiling bobblehead version of yourself, but you should leave something behind with the people you encounter: a thought, a memory or a connection. For example, one businessman who is health conscious focuses on his clients’ overall well-being by incorporating healthy food, videos, books and posters into his unrelated business offerings.

Sign up for The Lead and get a new tip in your inbox every day!

More tips:

Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 companies. She has appeared on TV and radio, and has written articles on marketing strategies for hundreds of publications. For more information, please visit