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What Do Good Karma and LTCI Sales Have in Common?

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When I think about the things that have brought me money, security, and satisfaction, karma is the first that comes to mind. You can read all the tips you want on good form and technique, but without good karma, you won’t get the results you’re looking for. But first, what exactly is karma?

Here’s the first definition I found on Google, from Buddhism in the National Capital of Canada:

In Buddhist teaching, the law of karma, says only this: ‘For every event that occurs, there will follow another event whose existence was caused by the first, and this second event will be pleasant or unpleasant according as its cause was skillful or unskillful.’ A skillful event is one that is not accompanied by craving, resistance, or delusions; an unskillful event is one that is accompanied by any one of those things.

Bull’s-eye: Karma, whether it’s good or bad, is something you emanate. People will sense it. Your life will be either harder or easier, according to your karma.

And advisors can use karma to attract prospects and to save time finding them.

What karma can do for you

Good karma makes people say good things about you behind your back. Without it, you won’t be able to brand yourself. To me, branding is accomplished when people associate you, first and foremost, with the product that you sell. Branding creates referrals. The referrals I get already know I am honorable, competent, and experienced. Our relationships start off well and get better.

Here’s a snapshot of the life and career I’ve created with my karma: This late in my career, I’m still working full time, but not as frenetically as I did when I was first starting out. I can spend more time participating in activities and community projects than I ever have. I also now have more time to spend on writing and sharing tips for success – a particularly gratifying task for me. I have a very satisfying home life. I have to say, I’m having a great time.

Getting in good

So how can you acquire good karma? It’s a slow, continuous process; a sport, you get better at it the longer you practice it.

  • Be happy. If you’re not happy, envision being happy and do your best to act happy. Eventually, you’ll become happy. One of the first slogans I learned in sales training was “act as if.”
  • I am a big believer in voice inflection. To me, it’s not so much what is said, as how it’s said. Many people have commented that even my voicemail is a big upper. Inflection defines you. It’s the easiest, fastest, cheapest thing you can fix.
  • When you join a group, become engaged in it and believe in its mission – or don’t join. Have a sincere interest in everyone you meet, and exude this fact. I’m not talking about using your listening skills – I’m talking about summoning the interest and engagement that you need before good listening skills will have any effect. The sincerity that emanates from you will attract people and set you apart from others. This is your goal.
  • Karma is extremely connected to attitude, and attitude is strongly associated with physical health. I pay a lot of attention to exercise and diet. I’m not fanatic, but I’m consistent.

In a nutshell: to achieve good karma, give off what you expect and hope to get back.

Honey Leveen has been an LTCI specialist for 19 years and blogs regularly on industry trends at She can be reached at [email protected].


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