Fred Amrein of Amrein Financial in Wynnewood, Pennsylvania, is one of the advocates for wise spending. “One of the things that makes us really different,” he says, speaking of his firm, “is that we show parents a four-year cash flow.” Parents are becoming more aware of the high cost of college, he says, after a “euphoria” in which money was cheap and the emotional side ruled. Now people are turning to their practical sides.
Parents are starting to consider such economy measures, he explains, as sending kids to state schools. They’re also starting to think about what the kids will actually get out of their educations–both career-wise and debt-wise. Since he’s starting to see “wage deflation” because of unemployment, with people making anywhere from 30% to 60% less, they’re also more likely to seek out financial aid. Amrein says that there is much more information about college funding, including webinars and webcasts, posted on the company site; much of the information was scheduled to go live in July. See AmreinFinancial.com for more information.