Market Intelligence, a data transparency tool that allows exchange traded fund managers to see how financial advisors are using ETF products, has been launched by Broadridge Financial Solutions Inc., the company said in a Monday, July 19, news release.

“ETF managers are now able to assess their relative market position and view asset positions and flows across all distributors,” said Gerard Scavelli, Broadridge’s president of mutual fund solutions, in the release.

Broadridge (NYSE: BR) is a technology services company focused on secure information processing for issuers, investors, and financial intermediaries. The Lake Success, New York-based company builds the infrastructure that underpins proxy services for over 90% of public companies and mutual funds in North America, and processes more than $3 trillion in fixed-income and equity trades per day, according to the company release.

Market Intelligence uses Broadridge’s Access Data SalesVision distribution platform of analytic tools, including dashboards for asset flow changes, trend analysis, and peer comparisons. Access Data Corp., a Broadridge company, provides over 50 asset management firms with enterprise data management, analysis, and reporting. The subsidiary’s flagship product, Access Data SalesVision, provides storage and analysis solutions.

“In the same way Access Data SalesVision provides transparency for mutual funds, it now offers ETF issuers the technology tools to effectively focus their sales and service resources,” Scavelli said.

Read more about ETF technology from the archives of InvestmentAdvisor.com.