First the bad news: The Dodd-Frank Act of 2010 does not impose on brokers a fiduciary standard to put the interests of their clients first. Now, the good news: Section 913 of the Wall Street Reform Consumer Protection Act requires that the SEC conduct a six-month study of the ramifications of implementing such a duty, and if the study warrants it, the SEC “may” write rules that hold brokers to “the same standard of conduct applicable to an investment advisor under Section 21 of the Investment Advisors Act of 1940.”
How good is the good news? It depends on who you talk to. For one thing, the new law includes two clauses specifically designed to promote the securities business as usual: “Nothing in this section shall require a broker or dealer or registered representative to have a continuing duty of care or loyalty to the customer after providing personalized investment advice about securities,” and; “The sale of only proprietary or other limited range of products by a broker or dealer shall not, in and of itself, be considered a violation of the ['40s Act RIA] standard…”