American United Life Insurance Company, a OneAmerica company, Indianapolis, has appointed of Donald W. Barden to the position of Southeast regional sales director in the Atlanta Retirement Services office.

With more than 22 years of experience in the retirement and employee benefit industry, Barden most recently served as the managing director of institutional sales for the Southeastern division of MassMutual where he ranked as the nation’s top sales representative, averaging $500 million-plus per year in asset sales and recently more than $1 billion in new annual sales.

Before MassMutual, Barden gained valuable experience working for The Principal Financial Group and MetLife, focusing in the areas of pension management, profit sharing and defined benefit sales, distribution and carrier relations. Barden is widely recognized for his knowledge of institutional retirement plans, 401(k) and 403(b) design, international pension reform, employee benefits and more. Additionally, he is a leading lecturer on the topic of retirement plans, global economics and related subjects.

“It is a tremendous honor to be associated with AUL and to be surrounded by a strong team of management and service professionals who are uniquely focused on providing the highest level of service to plan sponsors and participants,” Barden said. “Very rarely does one have the opportunity to work alongside such an inspiring and creative group of people.”

Reporting to AUL Vice President of National Sales and Service Distribution Mark Glavin, Barden will provide support to financial professionals in the Atlanta market who sell 401(k), 403(b) and 457 plans to their clients.

“It is both a pleasure and a privilege to have Don on our national sales team,” said Bill Yoerger, senior vice president of AUL Retirement Services. “Don is widely known and respected as a leader in our industry and his track record speaks for itself. I have no doubt that Don will be an asset to AUL and that his work will further position AUL for growth.”

Barden is a trained economist with an M.B.A. in Global Technology Management and International Business with an undergraduate B.B.A. in Economics and Finance from Kennesaw State University, and is currently completing his doctoral studies for a Ph.D. in Finance.