One day, everything is fine, and the next day, you have nothing. Everything is fine, and then it rains for the next two days and floods downtown Nashville. Everything is fine, and then an oil rig explodes, threatening the entire Gulf of Mexico. Everything is fine, and then a global debt crisis causes our stock market to drop 1,000 points.
This trauma is not limited to natural or financial disasters. Everything is fine, and the next day the doctor diagnoses cancer. Everything is fine, and the next day you wake up in the hospital after a heart attack or stroke.
Insurance and financial service professionals are the most important people on the planet because we are the only ones who can ask these amazing “what if” questions and provide solutions. However, we cannot and should not assume that people are already thinking about these issues and proceed immediately to a product sale.