1. Position yourself as different, better, smarter
Seminars make you stand out and help your prospects and clients answer “Why should I work with you?” and “What makes you special?” As a medium of communication, seminars afford you the best opportunity to get your message across.
2. Educate your people
Seminars give you a chance to teach people important strategies that can help them make better decisions with their money. You can also help them ward off scams and fads that do serious damage to their long-term success. A seminar allows you to provide the education they need AND sell yourself at the same time.
3. Systematize referrals
A strong seminar program is a cornerstone of the “Event Referral.” All your client needs to do is bring a guest. If you do a great seminar, the client will naturally want to take credit for “discovering” you. The referral had a chance to see you in top performance mode and is eager to start their own relationship.