You don’t buy based on free offers, junk mail or annoying calls from strangers, so why would your clients? Concentrate your time and effort on the one sales approach guaranteed to dramatically boost your sales: referral-based selling. Here’s how:

  1. Define your niche and position yourself as the expert. Buyers spend money on people with expertise in their industries, companies, or demographics.
  2. Network like crazy! Attend at least one event per week where you meet potential clients.
  3. Translate your offer into business results your clients will achieve, specifically tailored to each customer.

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