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Industry Spotlight > Women in Wealth

Five ways to generate leads

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1. Target your audience. I have found I am most effective with women. So I developed a plan to do something fun with the women in my database and encourage them to introduce me to their friends. I don’t like asking for names during an appointment; instead, I developed the idea of hosting a tea during the birthday month for my women clients. I explain that we are celebrating their birthday and ask them to bring someone who would benefit from meeting with me.
-Barbara Franklin, networking expert

2. Don’t use mailing labels. Every letter, fax and e-mail should be personally addressed and never contain “Dear Client.”
-Bill Good, author of “Hot Prospects”

3. Just ask. Go back to your current and past clients and ASK for referrals.
-Adrian Miller, Adrian Miller Sales Training

4. Get help from your competitors. Maybe not directly, but take a look at what they’re doing. If they’re sticking with the same methods, it’s probably working. But it’s important to take a
long-term view of the competition.
-Larry Chase, president of Chase Online Marketing Strategies