Mintel: Many Agents Use Social Media For Socializing

Only about half of the independent life agents who use social media sites say they use the sites for business.

Researchers in the Chicago office of Mintel Comperemedia, a unit of Mintel International Group Ltd., found that 70% of 214 independent life producers surveyed said they use at least one social media site for business, pleasure or both.

About 14% of the agents said they believe social networks have generated word-of-mouth type leads, 14% said social networks help them stay in contact with clients, and 11% said they believe social networks give them more client opportunities.