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Life Health > Running Your Business > Marketing and Lead Generation

Two steps for better lead generation

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Take from those who know: Lead generation is a constant struggle. However, it doesn’t have to be. We asked two producers for their take on the challenge. Here’s what they said will help you stay on top of your game.

“One of the best ways to generate leads is to advertise selectively,” says Stefanos Loisou, president of Financial Workshops/Strategies for Life in Boston. Loisou encourages advisors to become active in the community through seminars, lectures, or the media. From Loisou’s experience, this is an effective way to gain a following: “You will be recognized as the local specialist. This method has proven to yield quality prospects who feel they already know you.”

For Anthony Bolden, a —financial advisor in Nevada, old fashioned routes are still the best: Strike up a conversation with a stranger. “It’s as simple as paying attention to what they are paying attention to, and making a comment or asking a question about it. After all is said and done, people like to do business with friends.” How has his advice worked for him so far? “I’ve found that I gain more friends by becoming genuinely interested in people than I can ever get trying to get other people interested in me.”

Do you have ideas to share with other advisors? E-mail them to us at [email protected].

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