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June 01, 2010 at 08:00 PM
New York Life Insurance Company has come up with a context-sensitive Major League Baseball advertising campaign to supplement its existing television ad campaign.
New York Life, New York, will deploy the campaign, which uses a new message display feature, during Boston Red Sox, Detroit Tigers, Kansas City Royals, New York Mets, Philadelphia Phillies, and San Francisco Giants games.
When, for example, a player is safe at home base, the screen will show the message “Safe At Home,” then show the message “Safe And Secure,” and then show the New York Life logo.
