1. Publishing is easier than ever before. You can publish your own articles on the Web via e-mail broadcasts to your own mailing list, posting them on your website or weblog, or submitting them to the thousands of independent websites and e-zines eager for fresh content to inform their visitors. In addition, many print magazines and newsletters accept completed articles sent by e-mail. Just check the submission guidelines of any publication that interests you to see if they require queries before sending.
Electronic publishing also makes it possible to easily publish shorter-length books as e-books, web-based manuals, e-courses, or short-run printings of workbooks, booklets and white papers. If you can put together 10 pages of material, you have enough to publish in one of these shorter forms, and begin referring to yourself as “the author of…”
2. Write what you do. The best articles or workbooks are not those describing the type of work you do; they are the ones that actually help the reader do that work. Instead of writing how life coaching can help people complete important projects, a coach should write his best tips on ending procrastination. A professional organizer could write about dealing with junk mail, and a sales trainer could write about motivating salespeople when business is slow.
3. Make all your writing count. Steven Van Yoder, author of “Get Slightly Famous” encourages his clients to get their articles reprinted as many places as possible. If you’re going to take the trouble to write a good article, why not reuse it over and over? Steve has helped many clients get a single article posted on up to 100 different websites, as well as in multiple print publications.
4. If you’re not a writer, work with one. You don’t have to be able to write well in order to get published. It isn’t just celebrities that work with ghost writers, editors, or proofreaders to strengthen and polish their writing. If you’re better at expressing yourself out loud, you don’t even have to write. You can speak your thoughts and have them transcribed and edited by a professional.
5. Get started now. The more writing you publish and the longer your work has been out there, the more you will increase your visibility, credibility and reputation as an expert. Clients will come to you instead of you having to seek them out. Your sales cycles will be shorter, and the fees you charge can be higher.
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