New Faith-Based Funds Aim to Increase Sales in Non-Profit Sector

Boomers looking for investments that reflect their beliefs can take advantage of three new fund families offered by The Hartford. The company recently announced it is adding three faith-based investment fund families to appeal to growing demand among non-profit organizations like churches and charities.

According to research from the Pew Forum on Religion and Public Life, 80 percent of boomers identify themselves as Christian; only 13 percent say they are “unaffiliated.”

“Interest on the part of nonprofit organizations such as churches and charities in sponsoring retirement plans is growing tremendously,” Peter Moore, vice president of The Hartford’s public sector retirement sales said in a press release. “And people who work for nonprofit organizations and others are expressing interest in socially responsible investment strategies, including faith-based funds.”