Jenny Fassett has formed LTC4women L.L.C., a firm that will help long term care insurance retailers reach out to women.

LTC4women, Port Orchard, Wash., will help LTC Financial Partners L.L.C., Kirkland, Wash., sell more long term care insurance to women by referring women who are interested in LTC insurance to the company’s agents, Fassett says.

LTC4women has set up a website at