Voluntary and worksite insurance sales increased 3.3% in 2009, according to Eastbridge Consulting Group Inc.

Sales rose to $5.4 billion, up from $5.2 billion in 2008, according to Eastbridge, Avon, Conn.

In-force premiums rose about 8%, to somewhere between $18.8 and $24.7 billion, Eastbridge estimates, based on a survey of 60 insurers that participate in the voluntary market, the worksite market or both.

Voluntary products are group products sold on a voluntary, employee-paid basis at the worksite.

Worksite products are individual insurance products sold at the worksite.

Eastbridge found that 10 of the top 15 companies that participated in the latest survey reported sales increases, and 5 reported 2009 sales increases of 14% to 34%.