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Life Health > Running Your Business

Use a punch list for knock-out networking

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Just as any contractor works from a punch list to complete the necessary “to do” items on a construction project, networkers should also follow suit. To maximize your ability to network effectively, it definitely helps to develop your own punch list that can be followed as you navigate through the process of meeting new contacts. Here are a few of the basic items that should always be on your list:

  1. Follow up in a timely manner. If you’ve received an introduction, don’t wait to make contact. Be proactive and reach out right away. It shows that you’re motivated, interested and organized.
  2. Keep the facilitator in the loop (if they want). If someone has been generous enough to provide you with an introduction or lead, start by saying thankyou. Then, make sure to ask if they want to be kept up to date on how the new relationship progresses. Almost always, they will and will appreciate your effort.
  3. Be reciprocal. Networking isn’t a one-sided activity. For it to work, reciprocity is essential. If you’ve received an introduction, think of ways that you can return thefavor or offer some other favor that delivers value.
  4. Don’t draw conclusions. Received an introduction to someone who you think isn’t relevant to your specific needs? Don’t jump to conclusions. By keeping an open mind, you won’t limit your opportunities. There’s a reason why someone facilitated the introduction. Don’t be short-sighted, and find out the reason why.
  5. Be strategic. You simply can’t attend every networking event nor participate in every networking group. You don’t have the time, and there really isn’t any reason to do so. Instead, determine who you want to meet, research where these individuals might be, and then limit your networking time to attending these functions.