Boomers are bummed out. They’re feeling poorer than they did a year ago. And do you remember how things were a year ago? Not so hot. So, feeling poorer than a year ago is not a good sign!
We examined new data from the January 2010 BIGresearch Consumer Intentions & Actions survey, focusing on the attitudes of better-off consumers of all generations, those who live in households with incomes over $50,000 a year, and found boomers are not in a good frame of mind. Here are a few of the key findings:
Regarding your personal wealth situation, which of the following statements best suits your feelings?
- I feel more wealthy than I did last year at this time: 12%
- I feel I have the same wealth as I did last year at this time: 35%
- I feel less wealthy than I did last year at this time: 53%
That lack of money probably is affecting their attitudes about their health and jobs as well. Boomers report they aren’t happy about their health, which is no surprise considering the rising rates of obesity. And despite being the generation that defined itself through work, boomers aren’t feeling particularly chipper about their jobs either.