1. Lead generation is not mail order. Many agents think their lead generation must sell a product or service. But the purpose of lead generation is to get prospects to request more information–to be a door opener. Prospects won’t be sitting on the doorstep with a check in their hands. If it were that easy, there wouldn’t be a need for salespeople.
  2. You can never say “Thank you” enough.
  3. Focus your promotions on benefits, not features. A benefit is what your product or service does. Features are what it is or has.
  4. Why do offers for free information work? Most offers have a plus and a minus to them. When something is free, there is no downside.