Don't Make the Same Mistake as Your Clients

You see contempt prior to investigation (or examination) all the time in the objections you hear from clients and prospects. Sight unseen, they assume that whatever youre trying to sell them disability income insurance, long term care insurance, critical illness insurance is just a scam, something they dont need, or something they cant afford. They base their opinion of your products and services on secondhand tales passed around by friends, relatives, and acquaintances. Somebody knows somebody who was bilked by an unethical annuity agent, and all of a sudden annuities are Gods punishment to investors. And so on.

Now, did you realize that you may be committing the same offense as an insurance advisor?

Of course there are certain markets you tend to specialize in. But there may also be markets that you shun just because you think they dont live up to the essence of your profession. Its not that you simply choose not to specialize in these fields. Rather, you avoid them like the plague.

Take, for example, life settlements.

Life settlements are often mentioned in the same breath as stranger-originated life insurance, in which a third party takes out a life insurance policy on a person that they usually dont have an insurable interest in. Often, the purpose of doing this is to sell a life settlement on the secondary market hence the relation to life settlements.

But just because youve heard these concepts intermingled in the trade and popular press does not mean that theyre the same thing. And I have news for you: Theyre not the same thing. While STOLI does involve life settlements, a life settlement is not necessarily a STOLI.

And by the same token, advisors who encourage senior clients to unload life insurance policies that they genuinely need well, thats terrible. But youre not them. And life settlements are not intended to be used in cases such as these. According to the experts we spoke with for our 2010 Life Settlement Market Study, life settlements are a financial planning tool that should only be used in appropriate circumstances.

What are those circumstances? Check out our coverage on prospecting for life settlement clientsand a primer on what life settlements are all about anyway.

You wouldnt want your clients engaging in contempt prior to investigation. So why would you?

Christina Pellett is the editor of the Agent’s Sales Journal.