I recently read an article named “10 Reasons You Should Not Be on Social Media” – the title alone grabbed my attention, and I immediately clicked on the link. Within a few minutes, I realized that the title – and, indeed, the entire article – was facetious. The list included such items as, “The only computer you have in your office is the black and green screen Mac” and, “You are still struggling with reply and forward functions in email.” My favorite of the reasons, however, was, “You find that building ‘trust’ in a marketplace is a waste of time.”
Clearly, anyone involved in small business needs to join social media. This was made even more apparent when I noticed the date on the article’s byline – nearly one year ago. If you should have hopped on the social media bandwagon a year ago, then you’re certainly behind the times if you will haven’t signed up.