The recent economic crisis has resulted in the emergence of a “planner” type personality among Boomers, says a new survey from Engaging Consumers >40 in conjunction with Continuum Crew. Engaging Consumers >40, a company specializing in communications for the mature client, revealed the results of its 2009 survey this month.
According to the survey, the “planner” personality is a direct result of economic stress over the last two years. Consumers with this personality are more likely to actively seek out institutions like financial services organizations and retirement communities.
In addition to economic hardship, the survey cited healthcare as a main concern for both Boomers (those born between 1946 and 1964) and Ikes (between 1934 and 1945). For Boomers, that concern went from 46 percent in 2008 to 49 percent in 2009, making it the number one concern of that generation today.
The survey also researched media consumption among several generations. Some of their main findings included: