An insurer is updating its logo and launching an advertising campaign to celebrate the 200th anniversary of its founding.
Hartford Financial Services Group Inc., Hartford, (NYSE:HIG) will celebrate the anniversary May 10, 2010.
To prepare, Hartford has created a bicentennial version of its logo.
The company is using the logo in two new 30-second television spots that deliver the message, “With The Hartford Behind You, Achieve What’s Ahead of You.”
One of the spots is aimed at consumers, and one at small business owners.