The Insured Retirement Institute (IRI) released its first-ever Web video on Dec. 1, with the purpose of capturing the attention of baby boomers and urging them to think about their retirement. The new media outreach is latest in the transformation of the new IRI.
“Many baby boomers never think about their retirement income, waiting until it is too late and relying too heavily on Social Security,” said Cathy Weatherford, IRI President and CEO. “Part of IRI’s mission is to work on behalf of consumers, and we are doing just that, this time in a new and fun way. We must educate Americans and urge them to save on their own, not rely on Social Security alone and consider insuring their retirement income for life.”
To view the video, please visit http://www.irionline.org/video