From the October 2009 Issue of Senior Market Advisor Magazine
Q: I need to generate more referrals but feel uncomfortable asking for them. Can you suggest a method to encourage my clients to provide them?
A: Referrals are a great way to generate productive leads. According to a LIMRA study, referrals are one of the top three ways that successful agents get leads; the other two are creating centers of influence and using your own book of business.