We’ve all heard the “experts” drone on and on about the importance of “quality” when it comes to leads. Isn’t the concept of developing quality obvious enough? Of course, we’d all love to have only those leads in our funnel that turn into valuable customers. However, this isn’t always the reality.
What is frequently neglected or downplayed is the necessity for quantity. Like it or not, sales is inherently a numbers game. If you currently have three “quality” prospects, but you need 10 new customers this month, you’re not going to be successful. To reach your goal, a significant amount of time must simply be spent on gathering new leads.