When you hear a negative rumor about a life insurer’s financial health, what do you do?
A. Try to confirm it using credible sources of information.
B. Keep your clients informed about legitimate threats to a company’s solvency.
C. Research financially stronger companies who provide comparable products.
D. Launch an immediate campaign to roll all of your clients into policies with another carrier.
If your answer was D, watch out. You’ll be in hot water in most states. Case in point: A recent bulletin from Susan E. Voss, Iowa’s Insurance Commissioner, reminds agents not to use rumors to generate replacement sales.