Get ready to “seize the day” with these strategies:
Get back in touch
If you’ve been reluctant to get in touch with customers because you assumed they weren’t going to buy, it’s time to pick up the phone and start calling. Even in recessionary times, sales are still made. Focus on providing excellent customer service, cross-sell when possible and stay in the forefront of your customers’ minds. Don’t give your competitors a chance to schmooze them while you’re waiting for the economy to improve.
Refine your pitch
Take a good hard look at what competitive advantages you have to offer your customers and prospects. Show them how you can offer them an improvement over their current situation, and you’ll make sales regardless of what the economy is doing.