Get ready to “seize the day” with these strategies:

Get back in touch
If you’ve been reluctant to get in touch with customers because you assumed they weren’t going to buy, it’s time to pick up the phone and start calling. Even in recessionary times, sales are still made. Focus on providing excellent customer service, cross-sell when possible and stay in the forefront of your customers’ minds. Don’t give your competitors a chance to schmooze them while you’re waiting for the economy to improve.

Refine your pitch

Take a good hard look at what competitive advantages you have to offer your customers and prospects. Show them how you can offer them an improvement over their current situation, and you’ll make sales regardless of what the economy is doing.

Ramp up your efforts
If you work harder than the others, you’ll achieve more than they will. It’s a simple concept, but it’s true. Your hard work will be rewarded. So, take the extra steps to make more calls, send more e-mails, attend more networking events, and deliver better service.

Shift your priorities
Now is the time to make sure that every minute is used as effectively as possible. You don’t have time to waste, so evaluate your daily schedule. Give yourself enough time for calls, follow-up, presentations and networking. If you’re spending time too much time on administrative tasks that don’t generate sales, shift them to someone else. You need to be spending your time on present and future business development. Time is of the essence!