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The Wright File

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Name: Chris Wright
Company: Wright Financial Group
Location: Prescott, Arizona
Production: $11 million in 2008
Number of Clients: 380
Business Philosophy: “I look at my client’s situation as a puzzle. I need all the pieces of the puzzle to make a sound financial plan for them. If they see that’s what you believe, if will give them peace of mind to sleep at night.”
Business Approach: “I do not work on Fridays. That’s my golf day with top clients or when I spend time with them at the pheasant hunting preserve. We also do seven client events each year.”
On Overcoming Objections: “Addressing the objection before it arises is a big part of overcoming objections.”
Office Atmosphere: “The first impression helps overcome objections. We have a large waiting area with a
La-Z-Boy and couches and magazines. It’s very comforting. My assistant sits with them for 15 minutes and builds a high level of trust. It’s important to build that level of trust on the front end.”
Personal: Married, six kids, Eagle Scout, Scoutmaster