Q: I’m targeting baby boomers for my LTCI sales, and I’m realizing that caregiving is an important issue for this group. Can you provide some facts to help convince these prospects of the LTC need using this hot button?
A: Caregiving is a very relevant topic for baby boomers. It is the one issue that we as Americans have in common. Virtually all of us will be caregivers at some point — if not hands-on, then possibly financially, psychologically or
Rosalynn Carter, the former First Lady, put it so well when she said: “There are only four kinds of people in this world … those who have been caregivers, those who currently are caregivers, those who will be caregivers and those who will need caregivers.”
Facts and stats
These can help convince prospects that LTC insurance will help solve the caregiving issues they will eventually face — either for a spouse or a parent:
* The typical family caregiver is a 46-year-old woman caring for her widowed mother who does not live with her. She is married and employed. 1
* She spends more than 20 hours per week providing unpaid care to her mother. 1