The ripple effect

Interestingly enough, these priceless character traits that build a reputation cost nothing more than a personal commitment to develop.

What’s your ripple effect?
Short of taking your own survey, how can you best measure your ripple effect? The good news is these statistics already exist and are measured through your repeat business and the number of referrals you receive.

The best way to generate a positive ripple effect among your customers is to make a deliberate effort to increase the quality and quantity of the service you render. Unfortunately, shortsighted salespeople view customer service as an administrative burden and are typically slow to respond to customer requests … what kind of ripple effect are they producing?

Testimonials are an excellent way to harness the power of your positive ripple effect. If you aren’t in the habit of using them during your sales presentation, I strongly suggest you consider incorporating them. A sincerely written testimonial is unbelievably powerful and persuasive.

Protect your reputation
As a salesperson, your professional reputation is the single most important asset you possess and should never be taken for granted. In fact, it’s fair to say that your reputation alone will either make or break your sales career and has a direct influence on your career advancement and income potential. Reputations are created over a lifetime, but can be destroyed in a moment. Take time right now to write down a list of things you can do to increase your ripple effect!