As much as I like the therapeutic value of my weekly blog rants, we realize they’re of little specific value to you and your boomer clients. Simply put, general interest comments on events of the day can be found in a number of other places. We can justify the luxury of adding our two cents in an up-market; but no longer. Critical information and targeted strategies that specifically help your bottom line are what’s required, and the reason for a change to the e-newsletters you receive.
Beginning this week (and alternating each week thereafter), you’ll receive Boomer Retirement Watch and Boomer Insurance Watch, our two new e-newsletters. Both will deliver timely and topical information to assist you in aggressively addressing the unique longevity and income issues your baby boomer clients face in retirement. “Boomer-centric” products and strategies are the focus, as is demographic and psychographic information to better help you understand how baby boomers think — and what motivates them to act.