Close Close

Life Health > Running Your Business

Quick tips: reaching out to business owners during the recession

Your article was successfully shared with the contacts you provided.

“…Uncertainty and change stimulate boomer owners to act–if they only knew how and where to get help,” writes John H. Brown, the president of Business Enterprise Institute, Inc., Golden, Colo. in a recent issue of National Underwriter.

“Motivated by worry and frustrated by the fact that at age 50-plus they had planned to leave their companies in the next several years, yet seeing that plan disappearing in a puff of smoke, most are suffering in silence.

“Few are reaching out to the advisors who can offer them workable and proven strategies that could make them “the fittest” who will “win out at the expense of their rivals.”

“You must reach out to your business owner clients. It is your job to understand that owners can still achieve their goals, to implement the strategies necessary to reach those goals and to share that information with your clients. Even a recession presents opportunities to some owners and you must know what those are…”

Source: this is an excerpt from an article by John H. Brown, president of Business Enterprise Institute, Inc., Golden, Colo., that appeared in the December 8, 2008 issue of National Underwriter Life & Health. See the entire article here


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.