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Understanding the Younger Generation

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“It is very important to consider the differences in generational thinking and stage-of-life needs. This includes the ways we communicate with our client’s children and grand-children. For example, members of Generation X and Y tend to hate meetings. Advisors must become adept at conducting virtual meetings using Web and phone conference servers, text messaging and e-mail, and understanding younger generations’ very different feelings about their parents’ and grandparents’ ‘quaint’ attitudes about privacy. They are more willing to put their lives on display through social networking Web sites such as MySpace, FaceBook and Twitter. As a result, we often have conversations about certain boundaries that might involve the privacy of their parents’ and grandparents’ information.”

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~ Michael Hartley,
DKE Inc. and Tillman Hartley