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Industry Spotlight > Women in Wealth

Make your web site work for you

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If your physical appearance is important in a client meeting, why should your virtual appearance on the Web be any different? Unless you have the skills and the style to design a Web site on your own — and still have time to take care of your clients — John Napolitano of U.S. Wealth Management says you should invest in a professional developer to make sure your site gives the impression you want.

“Hiring a professional to design and maintain your site will ensure that styles and formatting remain consistent, and you’ll have the benefit of someone who has designed sites for usability,” he writes in “Success as a Financial Planner.” You can start your search for a designer at professional meetings and trade shows.

Why would prospects, or even your best clients, trust you with their finances if you can’t even maintain a well-written, properly edited Web site, Napolitano asks. Make sure your content is updated and free of errors. Changes to your product line or staff should be updated quickly, with old press releases or industry articles stored in a clearly marked archive.