How can you join the tiny minority of advisors who generate 100 percent of their business by referral? Does it sound impossible to join these ranks? It’s not. If you’re new to the industry and disinclined to tap your circle of influence for business, you may conclude that these elite advisors live in some kind of parallel universe, with talent and luck on their side that may seem positively alien to you.
In truth, what appears to be luck is really a keenly manufactured product of great referral marketing.