Lee Hyder shares senior sales tips

Lee Hyder, a 17-year veteran of senior sales, says that in his own experience, simply footing the bill for seminars may not be the most practical path to success. Rather, he suggests that building marketing alliances with other like-minded businesses may help both increase your scope and access new markets.

“You have to think outside of the box and start to consider alliances with those catering to the same senior demographic as yourself,” Hyder says. “That can include chiropractors, audiologists and even property/casualty agents.”