It’s June, the halfway point of the year, a time to take stock of where you are in your sales goals and a good chance to take a deep breath and map out how you intend to finish the year with a bang.
I get a lot of books in the mail, many of them provide the impetus for some of our best stories. Identity Branding Revisted — Creating Prospect Attraction by Robert E. Krumroy is not a new book, but one that just made it to my desk.
It’s a good read in general, but there’s one chapter in particular I found interesting as well as appropriate for this time of year.
The chapter is titled, “A Mid-Year Review for Sales Professionals.” The chapter is longer than what I want to cover in this space, but I’ll give you a few of the highlights.