Aflac Inc. is launching a series of business-to-business television commercials starring the Aflac Duck.

The duck will visit organizations such as a hospital nursery, a shoe store and a restaurant to show viewers how Aflac products can help employers improve employee benefits without increasing their own costs, according to Aflac, Columbus, Ga.

The commercials will air mostly during sports and business news shows, Aflac says.

The Aflac Duck appeared in his first commercial in 1999.