1. For the first few minutes of any sales interaction, don’t talk about yourself, products or services. Remember, nobody cares how great you are until they realize how great you think they are. Resist the temptation to throw out any pitches about your product or service.
2. Sell with questions, not answers. Forget about trying to sell your product or service, and focus instead on why your prospect wants to buy. To do this, you need to ask questions with no hidden agenda or ulterior motives.
3. Pretend you’re on a first date with your prospect. Get curious about your prospects. Ask about other products or services they’re already using. Find out what they really want.
4. Speak to prospects as you speak to your family or friends. This isn’t the time to switch to sales mode with ham-handed persuasion clich?s and tag lines. Speak normally, as you do with friends and loved ones.
5. Pay close attention to what your prospect isn’t saying. Is your prospect rushed? Does he or she seem agitated or upset? If so, ask “Is this a good time to talk? If not, perhaps we can meet another day.”
6. If asked a question, answer it briefly, then move on. Remember it isn’t about you; it’s about whether you’re right for them.