John Doesn't Do PowerPoint

That wasn’t really what he meant, so he told Waldron to think of it as “I did not realize that . . . fill in the blank.” This time Waldron gave him six or seven statements, at which point Pendyala understood how to structure the presentation to achieve the desired response. When it was over, Waldron telephoned him from the airport to report that he had gotten the anticipated response.

“Right then a different relationship was built between us,” Pendyala recalls. “He knew that I could do PowerPoint, but it really was not PowerPoint. PowerPoint was just the medium. It was the thinking about how you reach people.”