A gorilla will ponder retirement finances on television screens in some parts of the country this Sunday.
AXA Equitable Life Insurance Company, New York, a unit of AXA S.A., Paris, says it will show “Steam Room,” a commercial in its “800-pound gorilla” series, during Super Bowl XLII.
Instead of making a national ad buy, AXA Equitable will try to get more bang for its buck by running the ad in 7 markets: Chicago; Denver; Miami; New York; St. Louis; Tampa, Fla.; and Washington.